Fictional Brands Archive is a collection of many fictional brands found in films, series and video games. It is structured according to the principles of brand design and aims to provide a comprehensive view of each fictional brand, framing them in their own fictional context and documenting their use and execution in the source work.
This website was developed as part of a Master's thesis in Communication Design at Politecnico di Milano, titled Fictional Brand Design (in Italian).
The Research section contains the theoretical foundations upon which the project is based: it is a summary of several chapters of the thesis and is intended to serve as an informative compendium for anyone interested in learning more about fictional branding.
The author would like to thank Roger Strunk and Alexsey Busygin for being a great inspiration for the project.
Do you know of a fictional brand that is not in the archive? Please, fill out this form with all the necessary informations to add it to the archive. You will be credited in the brand's web page.