Fictional Brands Archive is a collection of many fictional brands found in films, series and video games. It is structured according to the principles of brand design and aims to provide a comprehensive view of each fictional brand, framing them in their own fictional context and documenting their use and execution in the source work.
This website was developed as part of a Master's thesis
in Communication Design at Polytechnic University of Milan, titled Fictional Brand Design, that contains the theoretical foundations upon which
the project is based. Through in-depth research and numerous visual references, it analyses the origins of the practice right up to the most recent developments.
A new English edition of the book will soon be available for purchase. You can reserve a copy by clicking the link below.
Do you know of a fictional brand that is not in the archive? Please, fill out this form with all the necessary informations to add it to the archive. You will be credited in the brand's web page.