Madrigal Elektromotoren GmbH, or Madrigal Electromotive, is an enormous, multifaceted conglomerate headquartered in Hanover, Germany. The company is highly diversified in industrial equipment, manufacturing, global shipping, construction, and hospitality, which include a fast-food chain in New Mexico known as Los Pollos Hermanos (Spanish for "The Chicken Brothers"). The nearest corporate office to Albuquerque is in Houston, Texas. Judging by Madrigal's size and diversity, it is likely they have an economic revenue measured in the billions.

The grandfather of the current CEO and president of the company, Mr. Herzog, founded Madrigal Elektromotoren. ("Madrigal"). Peter Schuler was hired by Mr. Herzog in 1992 at Madrigal Electromotive GmbH. According to Herzog, Schuler “almost singlehandedly grew our little restaurant division into an industry leader, and a source of great personal pride.” ("Madrigal") However, unbeknownst to anyone Schuler secretly used his position within Madrigal to fund his longtime acquaintance, Gustavo Fring's, vast drug distribution network within the American Southwest through Los Pollos Hermanos and aided him in procuring necessary finances, equipment and chemicals to aid in the production of illicit drugs and the expansion of his empire. At some point the two allowed Lydia Rodarte-Quayle to take part in their secret business and she too aided Fring with his distribution network and the procurement of necessary equipment. By at least, 2004, Schuler provided the financial means for Gustavo to secretly begin the construction of a secret, underground meth lab to domestically produce highly pure methamphetamine to undercut the Cartel's influence in his business and gain a firm grip over the drug trade in the American Southwest.